Last Updated on November 13, 2017 by gregor
The ViennaBlog took a Viennese Bar Tour with Chivas Regal International Brand Ambassador Max Warner and tasted the cocktail creations of the participating bartenders.
The tour is part of CHIVAS BARTENDERS’ CHAPTER in which Chivas Regal Whisky redefines the collaboration with bartenders.
For the first time, Viennese bartenders were selected for a year, to get to know the traditional inspirations of Chivas Regal and pass these insights to their guests. Next year, more bartenders will be selected – the circle of Chivas Regal experts will be expanded year after year. The bartenders and their exclusive cocktails were presented at the 1st Chivas Bartenders’ Chapter Bar tour in Vienna. These are now served to all guests of the respective bars.
It all started in Scotland
In June 2017, Andrea Hörzer (Josef Cocktail Bar), Marius Willenbücher (Dino’s American Bar), Michael Reinhart (D-Bar, The Ritz-Carlton Vienna) and Feng Liu (The Birdyard) travelled to Scotland to get authentic impressions of the traditional Scottish Whisky Chivas Regal. In the Strathisla distillery in Speyside the tradition, production process and qualities were explained in detail, and the participating bartenders could truly enter the world of Chivas Regal with all their senses.
Vienna Bar Tour
Back in Vienna, the four bartenders had the task over the summer to express their impressions of the trip in a cocktail with Chivas Regal 12yo and Chivas Regal 18yo. No matter whether classic or unusual – there were no guidelines for the cocktail creations, apart from the spirits themselves.
Stéphanie Madács, Brand Manager at Chivas Regal Austria, is delighted to have taken a step in this direction:
“It is wonderful to see that this project works without competition. The bartenders support each other and are like a small family. That was exactly our goal. Away from competitive thinking, to an expert group, which is constantly expanding. “
Special Guest, Maximilian Warner, International Chivas Brand Ambassador, is enthusiastic about this approach and the creative cocktail creations:
“I find it amazing, which inspirations the bartenders took back to Vienna by the trip to Scotland. Each drink is so special in its own way and reflects Chivas Regal and the origin perfectly. “
Chivas connaisseurs have the opportunity in the following selected bars to collect Chiva’s shelf points and exchange these in exclusive Chivas Regal gifts.
The Cocktails and Chivas Exclusive Cards are available in the following selected bars:
The Birdyard, Lange Gasse 74, 1080 Vienna
Feng Liu, Birdyard, Vienna
D-Bar, The Ritz-Carlton Vienna, 1010 Schubert Ring 5, Vienna
Michael Reinhart, D-Bar at The Ritz-Carlton, Vienna
Dino’s American Bar, Salzgries 19, 1010 Vienna
Marius Willenbücher, Dino’s American Bar, Vienna
Josef Cocktail Bar, Sterngasse 1, 1010 Vienna, Austria
Andrea Hörzer, Josef Cocktail Bar, Vienna
In cooperation with Pernod Ricard Austria
Exclusive Interview with Max Werner, International Chivas Regal Whisky Brand Ambassador. Blog Post coming soon.
In the next weeks TheViennaBlog will introduce you to the 4 Bartenders including interviews and their recipes of the cocktails.
Photo Credits Niklas Stadler, Philip Lipiarski