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Luxury Shopping in Vienna Guide (Stores, Map and Video Guide)

by gregor August 21, 2022
752

Last Updated on March 22, 2024 by gregor

Welcome to our comprehensive guide on luxury shopping in Vienna! If you are dreaming of exploring Vienna’s luxury shopping streets, you’re in for a treat. Our guide covers must-visit luxury shopping streets in Vienna giving you a curated experience through the city’s iconic retail districts. From discovering Vienna’s iconic luxury department stores to unveiling the best Austrian luxury brands, We have got you covered. Find out when the best times to shop in Vienna are to make the most of your experience.

Join us on this journey where we provide a detailed map and video guide, ensuring your luxury shopping adventure is seamless and unforgettable.

The Luxury Shopping Tour starts at the Graben, Goldenes Quartier, Kohlmarkt and Ends at Herrengasse.

Vienna’s Luxury Shopping Streets

When in Vienna, indulge in the city’s opulent retail scene by exploring its luxury shopping streets. Venture into the heart of Vienna’s fashion district, where a blend of historic charm and contemporary elegance awaits. Discover hidden gems and exclusive boutiques that line the cobblestone streets, offering a truly immersive shopping experience.

The Graben in Vienna

The Graben leads from the Golden Quarter to the beginning of Kärntnerstraße at St. Stephen’s Cathedral. The Viennese plague column (Pestsäule) on the Graben is famous, which was erected in 1679 during the last major plague epidemic on the orders of Emperor Leopold I.

Luxury Shops and Luxury Brands

Here visitors stroll between designer shops and shops offering international brands and luxury brands. For example, you can visit Gerry Weber, Paul & Shark, Marco Polo, Yves Roche, Timberland, Cartier, and Hermes

Goldenes Quartier (Golden Quarter)

The Goldenes Quartier is the most exclusive shopping district in Vienna. It is located right in the city center. St. Stephen’s Cathedral, the Hofburg, and the Albertina are very close by. Opened in 2014 in the old city of Vienna, it encompasses 8,500 sqm of Tuchlauben Street and 3,000 sqm of Am Hof.

Luxury Shops and Luxury Brands

Flagship stores and boutiques of many international luxury labels are lined up, starting with Louis Vuitton, Rolex, Bambini, Chanel, and Prada via Etro, Vivienne Westwood, Brunello Cucinelli, Miu Miu, Alexander McQueen, and Saint Laurent. 

Juwelier Wagner: Fine watches and jewelry from numerous international luxury brands, such as Rolex Hublot and Bulgari. IWC, Jaeger-LeCoultre, Longines, TAG Heuer, Cartier, and Breitling.

Restaurants, Cafes, and Bars

The restaurants in the immediate vicinity are just as exclusive as the shops in the Golden Quarter and mainly present international delicacies for gourmets. 

  • Schwazes Kameel Cafe & Restaurant
  • Campari Bar

Top Austrian Luxury Brands in Vienna

Immerse yourself in the rich cultural tapestry of Austria by exploring the top luxury brands in Vienna. From timeless elegance to cutting-edge fashion, this guide unveils the best of Austrian craftsmanship and style.

Kohlmarkt

The Kohlmarkt begins at Michaelerplatz in front of the entrance to the Hofburg and extends to the Graben. It can be reached via the Herrengasse underground station.

Kärntner Strasse

Kärntnerstraße starts at Karlsplatz and stretches past the Vienna State Opera to the Stephansplatz in the center. It is the second most important shopping street in the city, but it is also one of the most expensive. It can be reached with the underground line U1, which runs under the Kärntnerstraße with the stations Karlsplatz and Stephansplatz.

Tuchlauben

The Tuchlauben begins at Graben (Goldenes Quarter) and Ends at the Hoher Markt. It can be reached via the U1 (Underground Station) Stephansplatz

Luxury Shops and Luxury Brands

More and more Luxurious flagship stores are also settling on the Tuchlauben, the extension of the Kohlmarkt: Chanel, Louis Vuitton, Bottega Veneta, Valentino, Etro, Miu Miu, Alexander McQueen, and Emporio Armani reside next door here in the so-called Golden Quarter. Opposite are two fine shoe designers with their shops: Jimmy Choo and Christian Louboutin. In between, Akris presents feminine, reserved fashion from Switzerland.

A little further on the Tuchlauben, the London cult label Agent Provocateur presents its daringly extravagant designer lingerie and the Amicis luxury Brand store. 

Fashion-conscious men in particular will find what they are looking for at Dsquared2. The luxury brand Zilli is located around the corner in Seitzergasse, and Prada,Saint Laurent, and Brunello Cucinelli have their flagship stores in the neighboring Bognergasse.

Must-Visit Luxury Shopping Streets in Vienna

Navigate Vienna’s chic neighborhoods by prioritizing must-visit luxury shopping streets. Each street has its own character, hosting renowned international brands and local treasures. Immerse yourself in the sophisticated ambiance as you explore these fashion hubs.

Side Streets – Luxury Stores

You can also find noble labels in the nearby side streets

Versace is in the Trattnerhof

Missoni is in the Rauhensteingasse

If you love Chocolate and Candy Stores I have done a Vienna Chocolate Shopping Food Tour .

Wollzeile

Wollzeile is just a few minutes’ walk from Stephansplatz. It can be reached via the Stubentor underground station (U3) or on foot from Stephansplatz (U1 or U4).

Luxury Shops and Luxury Brands

In the small street, there are numerous small shops, especially bookstores and stationery shops. There are also tea and natural products and of course fashion.

Restaurants, Cafes, and Bars

Recently, restaurants and cafes have opened in the street. Particularly worth mentioning is the traditional Viennese Restaurant “Figlmüller”, which became famous for the Wiener Schnitzel and is often even celebrated as its birthplace. The menu is very clear with only a few dishes, but it tastes all the better.

Read more here Where to get the BEST Schnitzel in Vienna on the Blog

Rotenturmstrasse

Rotenturmstraße is located between St. Stephen’s Cathedral and Schwedenplatz and can be easily reached by subway (U1)  via the Schwedenplatz or Stephansplatz stops. The two-horse carriages (FIAKER), with which you can make a round trip, are particularly popular with visitors from all over the world.

Naschmarkt – Famous Food Market in Vienna

At the city’s most famous and oldest food market, you’ll find all manner of fresh, local produce, as well as a variety of different typical products from the area that you might like to buy as a souvenir, like sweets, honey, and wine.

Typical Viennese Souvenir Products

Mozartkugel

The most typical souvenirs to bring back from a trip to the Austrian capital are sweet treats such as the Mozartkugel, balls of pistachio, marzipan, nougat, and chocolate that have been made and wrapped in Mozart-themed packaging since the 1890s. Confections such as these are available in shops and markets all over Vienna.

Sacher Cake – Sachertorte

The Sachertorte, a chocolate tart created in 1832, is one of Vienna’s most iconic products; while these are beautifully packaged, they may not be the easiest to travel home with as a gift or a reminder for yourself.

Frequently Asked Questions

What are the openning hour for shop in vienna?

Generally from about 09:00 am to 21:00 pm, but the shops are closed on Sundays and Holidays

Are shop closed on Sunday in Vienna?

Yes, In Vienna the stores are closed on Sundays and Holidays. 

What time to do shop close in Vienna?

In general, shops cannot open before 6am or after 9pm (weekdays) or after 6pm (Saturdays), or a total of more than 72 hours of operation per week. Shops must also close on Sundays and most public holidays.

Why everything in Austria is closed on Sundays 

Sunday is seen as a holy day by much of the population, and the Austrian Church for long has protected the day’s status as a “rest day”. But that is not all. The idea that Sundays are not for shopping and that keeping shops closed is a way to preserve the Austrian quality of life is treasured in the alpine country.

What to do in Vienna on Sundays?

On Sundays, in Vienna, you can visit Museums, stroll through the public parks, and have Viennese Coffee at the famous Coffee houses. 

What are the luxury shops in Wien?


Vienna, or Wien in German, boasts a rich tapestry of luxury shops scattered throughout the city. Some prominent luxury shopping streets and areas include:
Graben: One of the most famous streets in Vienna, Graben is home to several luxury brands and designer boutiques, making it a must-visit for upscale shopping.
Kärntner Straße: Parallel to Graben, Kärntner Straße is another bustling street with a mix of international luxury brands, high-end stores, and traditional Viennese shops.
Kohlmarkt: Known for its exclusive atmosphere, Kohlmarkt is lined with luxury shops and is considered one of the prime locations for high-end shopping in Vienna.
Tuchlauben: This historic street is a blend of tradition and modernity, featuring luxury brands, upscale fashion, and exquisite jewelry stores.

What is the most expensive shopping street in Vienna?

Graben is often considered one of the most expensive shopping streets in Vienna. Graben is a historic and iconic street located in the heart of Vienna’s city center. It is known for its elegant architecture, upscale boutiques, and a mix of international luxury brands. The street’s prestigious atmosphere and prime location contribute to its reputation as a high-end shopping destination.

Watch this video on YouTube.
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About Me

About Me

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I’m Gregor, the creator of The Vienna Blog. Here, you’ll find travel inspiration, detailed guides, practical tips, and expertly crafted itineraries to help you plan unforgettable adventures with ease

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