Home Collaboration IWC Schaffhausen 150th anniversary – Top things to know – Part II

IWC Schaffhausen 150th anniversary – Top things to know – Part II

written by gregor February 10, 2018
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IWC 150th Anniversary Gala Evening

IWC Schaffhausen celebrated its 150th Anniversary with the launch of its limited edition Jubilee Collection and a lavish Gala at the SIHH, in Geneva.

Read my Blog Post Part I all about the 150th Anniversary watch collection and the stunning history of IWC Schaffhausen (CLICK) 

The exclusive night hosted around 800 guests from all around the globe. Among them we were a group of bloggers, brand ambassadors and global stars – all representing IWC and honoring the big birthday. There were Cate Blanchett, Bradley Cooper, James Marsden, Dev Patel, Adriana Lima, Karolina Kurkova and Johannes Huebl – just to name a few of them. After gathering on the red carpet a glamorous and fun night started, hosted by the TV presenter Tess Daly. Star acts by Aloe Blacc, Ronan Keating and Paloma Faith performed at their best and the atmosphere was amazing.

 

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Tess Daly and IWC Schaffhausen CEO Christoph Grainger-Herr on stage at the IWC Schaffhausen Gala celebrating the Maison’s 150th anniversary and the launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Chris Jackson/Getty Images for IWC)

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Paloma Faith performs at the IWC Schaffhausen Gala celebrating the Maison’s 150th anniversary and the launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)

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Aloe Blacc and Ronan Keating perform on stage at the IWC Schaffhausen Gala celebrating the Maison’s 150th anniversary and the launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150

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IWC Booth at the SIHH 2018

In the day, IWC brand ambassadors and celebrities visited the IWC booth designed in the industrial style of the early days of IWC. The centerpiece of the booth was a gigantic time machine with digital display discs inspired by timepieces like the Pallweber watch.

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Kanika Kapoor and IWC Schaffhausen CEO Christoph Grainger Herr visit the IWC booth during the Maison’s launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)

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John Helliwell and Aloe Blacc visit the IWC booth during the Maison’s launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)

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Karolina Kurkova visits the IWC booth during the Maison’s launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)

 

I had a great evening, meeting so many interesting people and enjoying the spectacular show acts. We partied all night long…

Thank you so much IWC for the invite to this amazing event. It was a great honor to be part of the grand birthday party, celebrating 150 YEARS OF IWC SCHAFFHAUSEN

SIHHGregorSiderisGenevaIWC

SIHHGregorSiderisGenevaIWC

 

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